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Well Women's Care, an independent OB/GYN group, is looking to establish a new women's health center in the Glen Allen service area, which includes the

Well Women's Care, an independent OB/GYN group, is looking to establish a new women's health center in the Glen Allen service area, which includes the city of Glen Allen and the adjacent Goochland County. This service area is currently experiencing major population growth as residents and businesses in the Richmond metropolitan area relocate and expand to suburban areas. The specific locations under consideration are zip codes 23233, 23259, and 23236, all of which are within a twenty-minute drive of Goochland County's largest business park. The practice manager has collected the data in Table on factors to be considered in establishing the new health center.

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  1. Which zip code should be selected using the minimum attribute satisfaction procedure?

  2. Which zip code should be selected using the dominance procedure?

  3. Which zip code should be selected based on the most important attribute procedure?

  4. The practice manager has assigned the following relative scores for each of the factors (see the following table). Calculate the relative weight of each factor, and then determine the location of the new women's health center based on each location's composite factor scores.

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Factor Zip Codes for Potential Women's Importance Minimum Health Center ranking Acceptable 23233 23259 23236 Level $1,380 $1,325 $1,415 4 21,000 7,073 5,839 6,849 1 High School Average Household Income % of Population Insured Expected Annual Population Growth Relative Score 25 30 50 1 15 40 5 5 Factor Zip Codes for Potential Women's Importance Minimum Health Center ranking Acceptable 23233 23259 23236 Level $1,380 $1,325 $1,415 4 21,000 7,073 5,839 6,849 1 High School Average Household Income % of Population Insured Expected Annual Population Growth Relative Score 25 30 50 1 15 40 5 5

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