Well-designed posters can be an effective way of informing, persuading, or influencing your audience. For example, a poster might: . Present the findings of a research project at a conference, aiming to inform and stimulate discussion amongst peers (audience has similar background, education, interests). Raise awareness of an issue or campaign and provide guidelines, aiming to encourage action in the community (potentially large and varied audience with different knowledge, views, backgrounds, and experience). Pitch a new product, service, or concept, aiming to secure funding from potential investors (audience may not be from the same background and may be overly critical) Well-designed posters can be an effective way of informing, persuading, or influencing your audience. For example, a poster might: . Present the findings of a research project at a conference, aiming to inform and stimulate discussion amongst peers (audience has similar background, education, interests). Raise awareness of an issue or campaign and provide guidelines, aiming to encourage action in the community (potentially large and varied audience with different knowledge, views, backgrounds, and experience). Pitch a new product, service, or concept, aiming to secure funding from potential investors (audience may not be from the same background and may be overly critical)