Question
Wellington Brewery case: 1. Build a SWOT framework for Wellington Brewery based on your analysis of the environment. 2. Identify and describe 3-5 strategic options
Wellington Brewery case:
1. Build a SWOT framework for Wellington Brewery based on your analysis of the environment.
2. Identify and describe 3-5 strategic options for the company based on your analysis.
3. How should Wellington Brewery proceed based on the strategic options you identified?
4. Evaluate your options using the SFA framework and describe your recommended approach. Explain your recommended action plan using the RACI framework.
5. Based on all the information and the impact of the COVID 19 pandemic, would you recommend a different approach for Wellington Brewery's president to follow?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
