We're planning to conduct a research on topic: what are relationships between perceived trust, perceived usefulness, perceived ease( 3 IVs) and mobile purchase intention in food beverage industry.

Plz complete two parts before research: (requirements are as followed)

1. Background of the study

Discussion should relate to your industry identified

Apply the reductionism approach (Discussion should cover from the overall to specific)

Eg: mobile purchase in the world Country (Developing vs developed country) Malaysia context of study ( in the end, the discussion is more tendency towards your study DV, which is mobile purchase intention in food beverage industry) discuss further zoom into the industry selected with your study DV-which is mobile purchase intention in food beverage industry.

2. Problem statement (must be cited)

This section highlight the problems happen in 2 ways

Problems derived from the industry somehow it will relate to your study (Dv)-which is mobile purchase intention in food beverage industry

Problems derived from the literature

o Dv in literatures is incomprehensive discussed.

o IVs(perceived trust, perceived usefulness, perceived ease of use) in literatures are incomprehensive discussed.

o EX: Model is incomprehensive that does not include the mediation or moderation investigation. Lack of understanding of the mediator or moderation role in the propose model/framewok