Western Airline Company Western Airline Company (WAC) is a well-known company in the air travel business. It is currently one of the top firms in the industry. The company prides itself on good customer service and being concerned with the broader social good. WAC management is not only concerned with doing things right, but also with doing the right things. Many of their decisions reflect this philosophy. Early on, the company had a problem with employees reporting their concerns about unethical behavior to the press rather than to WAC management. As a result, the company modified its training to ensure that employees knew the firm's guidelines on resolving ethical issues. WAC also developed a code of conduct based on standards that continue to be upheld within the company. Since the code of conduct has been put in place, there have been fewer ethical violations. Although employee salaries at WAC are not as high as those at competing firms, the company experiences very low employee turnover. The firm has nurtured an organizational culture that not only makes its employees want to stay, but that also results in higher profits. If WAC can maintain the relationship it has built with its