WestJet is a Canadian airline, which uses a variety of social media networks. Those networks include, YouTube, a twitter, a mobile app, Facebook, Instagram, a blog, and an online WestJet magazine. There is a lot of competition in the airline sector and travel today has many challenges trying to balance price and value. What is the key benefit to using Facebook for WestJet?

WestJet is interested in interacting with their customers to find insights into their customers.

The company aims to identify consumer needs and manage Facebook to meet these needs.

The company is striving to satisfy the needs of consumers and achieve organizational goals.

The company is creating opportunities for customers to interact directly with WestJet.

WestJet is interested in considering keeping everything the same and using social media to strictly update.