we've learned quite a bit about marketing options including advertising and now we focus on sales promotion. But where does Public relations fit in? What exactly is Public Relations and how can we use it as a tool for our Marketing? GIVE EXAMPLES.

we've learned quite a bit about marketing options including advertising and now we focus on sales promotion. But where does Public relations fit in? What exactly is Public Relations and how can we use it as a tool for our Marketing? GIVE EXAMPLES