What accounting treatment (under U.S. GAAP) does a publicly traded corporation give the intangible asset goodwill when it buys a business? Select one: to. It is capitalized and amortized for a maximum of 17 years or its useful life, whichever is shorter. b. . It is capitalized, not amortized, but is reduced when impairment losses are recognized. C. It is capitalized, not amortized, but is reduced when impairment losses are recognized and is increased if previously recognized impairment losses are recovered. d. It is capitalized, it is not amortized, and it is not adjusted for impairment losses if it permanently decreases in value