what advice would you give to GPM in terms of their strategy? should the company grow domestically by diversifying Or should it expand internationally through partnerships or acquisitions?

There is an extraordinary board meeting coming in a few days, and she wants to put herself in the proper position and come up with some constructive ideas to ease the conflict between the two sisters. It was evident that there would be a heated discussion on these alternative growth plans, so Alev needed to think thoroughly over each alternative and lead the discussion smoothly. After all, she knows that both sisters respect her views. GMP Holding - Powering Up Growth Case Summary GPM Battery, the most famous and profitable subsidiary of GPM Holding, one of the most prominent family companies in Turkey established back in the 1980s. The company operates in the auto-supply industry, mainly manufacturing car batteries for lightweight and heavyweight vehicles. The company is a successful exporter and is already listed among the major international players in the field. GPM Battery is now on the edge of new investments, but there are some significant conflicts among board members, especially between the two sisters representing the second generation. One of them, Duygu, the company's current CEO, claims that investments should be directed to new international markets and growth strategy should be based on related diversification in these markets. On the other hand, Ebru, the former CEO, underlines the global economic stagnation and its impact on slow growth in the automobile industry and supports the view that the company should instead focus on opportunities in the domestic market. She argues that there are substantial opportunities in the local energy sector, which might support plans for the company. So, what Ebru actively proposes is that the company should explore opportunities in the local market, even in some unrelated areas, while at the same time exploiting its current position in the international market with a defence strategy rather than an offensive one. Alev, the external director of the company, is anxious about these different viewpoints between the sisters