What are 2 or 3 alternate terms someone might use to search for Bose speakers (Such as bluetooth speakers, good quality speakers). What would be the differences seen in the ads? What is this positioning of each ad. Does each ad appeal to a different segment (price sensitive, selection, quality, free shipping)? Is there a likely consumer segment that would not be attracted by any of the existing ads? Lastly, do the landing pages of 2 different ads encourage purchase? How targeted to that specific keyword phrase is the landing page? Do the price, promo, and keywords align with the ad copy?