• What are 4 ads to illustrate 4 different market segments? From each of the following segmentations: Benefit, Lifestyle, Demographic and Geographic. which ad represents each segment and provides a comprehensive description on why this selected ad fits within one of the market segments. What is the objective of the ad? Who is the target market? What message is the ad trying to communicate? What creative strategies does the ad utilize to get its message across? How does the ad incorporate the different aspects of segmentation into it? Can you determine the value proposition?
•