Question
What are distribution channels? When selling electronics consumers, which type(s) of channel is JB Hi-Fi using? During the COVID-19 lockdown, as JB Hi-Fi closes down
What are distribution channels? When selling electronics consumers, which type(s) of channel is JB Hi-Fi using? During the COVID-19 lockdown, as JB Hi-Fi closes down physical stores and experiences growth in online sales, has it changed the type of channel used? Justify your answers.(6 marks)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
