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What are Google's value and cost drivers? What are its isolating mechanisms? How sustainable is Google's business strategy (offense and defense)? Why do you think
- What are Google's value and cost drivers? What are its isolating mechanisms?
- How sustainable is Google's business strategy (offense and defense)? Why do you think so?
- Why is Google investing in its ecosystem (Chrome, Android, Maps, self-driving cars, etc.)?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
