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What are keiretsu? How does this form of industrial structure affect companies that competes with Japan or that are trying to enter the Japanese market?
What are keiretsu? How does this form of industrial structure affect companies that competes with Japan or that are trying to enter the Japanese market?
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
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