What are likely to be the best measures of actual and potential value for each of the listed customer bases? How would you confirm that your answer is right? Would the company likely be best served by proxy, financial, or statistical value analysis?

• Customers or a B2B electronics components distributor
• Customers for a dry cleaner
• Customers for an automobile manufacturer; for an automobile dealer
• Customers for a chemical supply company
• Customers for a discount department store
• Customers for a large regional supermarket chain
• Customers for a long-haul trucking company
• Customers for Disney World; for Six Flags; for Club Med
• Customers for CNN; for HBO (Caution: They're different. CNN sells viewers to advertisers while HBO sells programming to viewers.)
• "Customers" for a political campaign;for the American Cancer Society;for NPR (formerly known as National Public Radio);for Habitat for Humanity