What are limitations that apply to the use of cost-based pricing in financial services?

1. Does not assure that the price is competitive since it's based on costs
2. May be leaving money on the table by not charging enough if costs are low versus competition
3. The true value of the product or service to the customer is not taken into account
4. It may not reflect the cost of the product since costing financial services is complex
5. All of the above