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What are some brands that you feel are sacred (not religious) and why? (Book- Consumer Behavior: Buying, Having, Being, 13th Edition)
What are some brands that you feel are sacred (not religious) and why?
(Book- Consumer Behavior: Buying, Having, Being, 13th Edition)
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
