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What are some issues to consider when using face validity? What potential pitfalls to avoid, and how would you avoid them? Give a couple of
What are some issues to consider when using face validity? What potential pitfalls to avoid, and how would you avoid them? Give a couple of examples.
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Face validity is a type of validity assessment that evaluates whether a test or measure appears to be measuring what it is intended to measure based on a subjective evaluation by the researcher or the ...
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
