What are some of the advantages a business can gain from using paid social media advertising?

Choose TWO of the following:

Responses

$1$ People cannot ignore or dismiss your advertising by believing it is not relevantPeople cannot ignore or dismiss your advertising by believing it is not relevant

$3$ It is a relatively cost$-$effective tool to reach a wide audience who have signalled interest in the product or service you offerIt is a relatively cost$-$effective tool to reach a wide audience who have signalled interest in the product or service you offer

$2$ It enables businesses to precisely target audiences based on location, interest, or demographic factorsIt enables businesses to precisely target audiences based on location, interest, or demographic factors

$4$ There is little or no competition for the advertising spaceThere is little or no competition for the advertising space