1. What are some of the different tools that managers can use to monitor external environmental factors?
2. How do managers use the results of environmental analysis to respond to changing external factors?

. Political climate o State/Federal labor laws o State/Federal health laws and regulations . Economic climate o Gross domestic product (GDP) o Market value of products o Commodity pricing (cost of goods) o Supply and demand o Finance (interest rates) o Consumer confidence . Social climate o Consumer trends, preferences, and fads o Demographic changes (changes in customer base) o "Green" movement (raw goods sourcing, recycling, etc.) . Technological climate o Changes/anticipated changes in technology o External communications using media/social media, advertising, public relations, etc. . Environmental factors o Weather o Climate o Climate change . Infrastructure o Zoning laws o Street/highway construction o Housing development . Industry activities . Competitor activities . Brand ambassador activities