Introduction You have recently joined a company that has historically been sales-led and used offline marketing tools but is considering the option of being more marketing-led with an online presence. Ideally choose an industry and company that you have access to data for, such as: Annual report Company website Examples of social media campaigns. You have been appointed to a newly created role of Marketing Manager. The Chief Executive has tasked you with setting a Marketing Strategy to take the business forward, which will be presented to the Senior Management Team for approval. Task 1 - 20 Marks Analyse the industry, company, its product(s) and customers. This should include a PESTLE and analysis of ONE (1) threat and ONE (1) opportunity for the organisation. Task 2 - 10 Marks Discuss the differences in a sales-led/offline marketing mix and a marketing-led/online approach. Task 3-20 Marks Discuss the difference between marketing a product and marketing a service and make a recommendation, with justifications, as to whether the company might be able to offer a new product or service in this new approach. Task 4-30 Marks a) Analyse the B2C Decision-Making Process (DMP). (10 marks) b) Demonstrate how you would use the Marketing Mix throughout the customer Decision-Making Process (DMP). (10 marks) c) Identify what marketing communications tools you would use, and how these would be implemented and measured using appropriate models. (10 marks) Task 5-20 Marks Propose a new marketing strategy, justifying your recommendations.