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what are some of the things marketers have done, over the years, to make the Molson Canadian Global Beer Fridge experiential/special event campaign such an

what are some of the things marketers have done, over the years, to make the Molson Canadian Global Beer Fridge experiential/special event campaign such an enduring success?

Is there a 'take away' from the Global Beer Fridge experiential/special event campaign?

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