Question
What are some theoretical models for co-creation? (at least 3 models) e.g) brand equality(Keller's Customer-based Brand Equity, Aaker's Brand Equity Model,Sternberg's Triangular Love Theory)
What are some theoretical models for co-creation? (at least 3 models)
e.g) brand equality(Keller's Customer-based Brand Equity, Aaker's Brand Equity Model,Sternberg's Triangular Love Theory)
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
