1. What are some ways that social media has changed your daily life? What can marketers take advantage of for their promotional purposes?
2. Choose a local business that is utilizing social media effectively. Analyze what they are doing by conducting your own social media monitoring. What tools can you use? What are the company's objectives? What are they doing right?
3. Provide some examples of brands that have garnered success with social media. Provide some examples of some brands that have not been successful with social media. Based on this comparison, what are the key ingredients to getting customers to engage with a brand?
4. Assume you are starting a new yogurt store on campus. Develop a profile of your likely target market. Whatsocial media tools doyou think will be most effective at reaching that audience? Why?