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what are sustainability considerations, opportunities and constraints for marketing relevant to hospitality industry what are ethical considerations for marketing. what are the various legal issues
- what are sustainability considerations, opportunities and constraints for marketing relevant to hospitality industry
- what are ethical considerations for marketing.
- what are the various legal issues that impact on marketing activities.
- what are new and innovative marketing strategies as well as any current and emerging marketing technologies relevant to hospitality industry.
- what are industry marketing and distribution networks relevant to hospitality industry
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
