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What are the 3 issues regard to marketing of the brewing company AB InBev. Social issues with regard to marketing have three important facets: The
What are the 3 issues regard to marketing of the brewing company AB InBev.
Social issues with regard to marketing have three important facets:
The use of marketing to reduce societal problems (social marketing)
The need for the organisation to operate in an ethical manner
The importance of the company and its representatives acting in socially responsible ways (corporate social responsibility).
Source: Anheuser-Busch InBev. (2021). Website. Available from: com>. [Accessed on 30 March 2021].
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