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What are the 4 approaches to segmenting B2B markets? Please explain each, while providing an example for each. (4 marks) Which did Dr. Mantonakis say

What are the 4 approaches to segmenting B2B markets? Please explain each, while providing an example for each. (4 marks) Which did Dr. Mantonakis say is the most important one? (1 mark) Maximum number of characters (including HTML tags added by text editor): 32,000.

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