1. What are the 4 steps that you will need to consider for when you model the typical journey of the target audience across device, platform, sites and applications?
2. Explain the typical response characteristics of users to common social media interventions.
3. What are 6 important aspects to consider when you are conducting marketing research with users?
4. What categories of measures can you use to establish attention span and retention characteristics of the target audience?
5. What questions would you ask to determine the platform to use for a social media engagement that meets client and audience requirements?