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What are the advantages or disadvantages of the four elements of the promotion mix
What are the advantages or disadvantages of the four elements of the promotion mix
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The promotion mix consists of four key elements advertising sales promotion personal selling and public relations Each element has its own advantages and disadvantages 1 Advertising Advantages Wide Re...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
