Question
What are the arguments companies might use to attract various consumer segments Psychographic, Geographic, Behavioral, Demographic to try edible insect products? Which segments appear best
What are the arguments companies might use to attract various consumer segments Psychographic, Geographic, Behavioral, Demographic
to try edible insect products? Which segments appear best to pursue?
please answer from the reference given below
https://docs.google.com/document/d/e/2PACX-1vR9NX_jEi1PYz-D0dXhKTPdqwkTbpHeVlpS-COD6d1IuP_VRBBtuxklj_nHHzChyo8rnR_o8JVny3ro/pub
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
