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what are the assumptions that favor the pursuit of a pure global strategy? Do they relate to global brand like Heineken or like McDonalds?
what are the assumptions that favor the pursuit of a pure global strategy? Do they relate to global brand like Heineken or like McDonalds?
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Financial Reporting And Statement Analysis A Strategic Approach
Authors: Clyde P. Stickney, Paul Brown, James M. Wahlen
5th Edition
032418638X, 978-0324186383
