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What are the benefits and costs of adopting alternative vehicles (HEVs, PHEVs, or EVs) for the customer? As an auto industry executive, would you recommend

What are the benefits and costs of adopting alternative vehicles (HEVs, PHEVs, or EVs) for the customer?

  1. As an auto industry executive, would you recommend your company's CEO to be an early mover in manufacturing alternative vehicles? Why / why not?
  2. What actions could car manufacturers undertake to stimulate the adoption of PHEVs and EVs among customers?
  3. What role should government play in encouraging the adoption of alternative vehicles?

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