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What are the benefits and drawbacks of implementing an omnichannel strategy for businesses? How does integrating physical and digital channels generates better shopping experience for
What are the benefits and drawbacks of implementing an omnichannel strategy for businesses? How does integrating physical and digital channels generates better shopping experience for customers, and what challenges do businesses face in achieving this? Can you provide examples of companies that have successfully implemented an omnichannel strategy?
Please explain thoroughly.
Also, please provide the in-text citations and references used.
Thank you
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