1. What are the benefits of brainstorming? How would one run an effective brainstorming session? Explain
2. What are the six different price-setting methods? Explain each of them.
3. Explain the three distribution strategies based on the number of intermediaries.
4. List the four categories of nonstore retailing and explain each.
5. What are the elements of the marketing communications mix? Explain each
6. What is the role of print media in advertising?What are the major advantages and disadvantages associated with print advertising media?
7. Compare and contrast paid search ads, banner ads, and interstitials. In your response, please identify the advantages and disadvantages of each advertising format.