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What are the benefits of direct marketing? Group of answer choices- select all apply Enhances cost effectiveness by focusing on high potential customers Enhances measurability

What are the benefits of direct marketing?

Group of answer choices- select all apply

Enhances cost effectiveness by focusing on high potential customers

Enhances measurability of the effect of a promotional offer on your target customers

Enhances the exposure of the marketing communication

Helps build and maintain customer relationships in the most profitable way

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