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What are the benefits of sustainability labels on coffee? Some think that there is an oversupply of sustainability labels when only a small fraction of

  1. What are the benefits of sustainability labels on coffee? Some think that there is an oversupply of sustainability labels when only a small fraction of coffee is sustainably produced. Is the production cost for sustainable coffee higher than that of regular coffee? Does sustainable production create a poverty trap that is detrimental to coffee producers? What is your opinion about this? Do you agree?

2. Looking at Starbucks in general and its alliance with Conservation International. What do you think of CEO Orin Smiths assertion that aligning self-interest to social responsibility is the most powerful way to sustaining a companys success?

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