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What are the benefits to a business of building an active social media community? Choose TWO of the following It provides a powerful communications channel

What are the benefits to a business of building an active social media community?
Choose TWO of the following
It provides a powerful communications channel that doesn't need updating
It provides a powerful tool for enabling a business to provide exceptional customer service
It provides a powerful tool to facilitate empower customers and to build brand loyalty
It means the business does not need to respond to customers quickly - as the community will do so
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