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What are the biggest issue the Whole Foods organization has to address? 1.With respect to their targeting and positioning, what challenges will the company face
What are the biggest issue the Whole Foods organization has to address?
1.With respect to their targeting and positioning, what challenges will the company face in the future as it continues to grow and expand?
2.How (or can) the company work toward overcoming being known as 'Whole Paycheck' - due to their premium prices - and find a better balance in their overall marketing mix ... especially in light of the new 365 store concept?
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