What are the business $($qualitative$)$ reasons for each of the two projects, Match

My Doll Clothing $($MMDC$)$ and Design Your Own Doll $($DYOD$)?$ Which project is

more compelling from a qualitative point of view? List the qualitative factors

favoring $($or not favoring$)$ each of the two alternative projects. We are not looking

for the financial reasons here $($financial reasons are in question two$).$ Note $$

bullet points are fine to answer this. You can answer these questions in your

excel spreadsheet $$ no need to upload a separate word doc

Also, please explain why you chose the WACC that you selected and why you

chose the terminal growth rate that you selected. Again, one or two sentences or

bullet points are sufficient.

Also, how did you treat the development personnel $($Table $4)?$ Are they

incremental cash flows or overhead? Please explain in one or more sentences

or bullet points why you considered the salaries in Table $4$ to be incremental

cash flows or overhead.