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What are the characteristics of products and how do marketers classify products? How can companies differentiate products? Why is product design important and what factors
What are the characteristics of products and how do marketers classify products? How can companies differentiate products? Why is product design important and what factors affect a good design?
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Contemporary Sport Management
Authors: Paul M. Pedersen, Janet Parks, Jerome Quarterman
4th Edition
0736081674, 978-0736081672
