• What are the company's desired outcomes of its marketing communications program?
• How have brands remained strong and viable over the long term regarding the concepts of brand image and brand equity in marketing?
• What is the role brand image plays in the advertising of a particular company's product or service?
• How does this image compare to a competitor's image in the same industry?
• Does the company use strategic planning? How did you determine this?Are there recommendations you might make as marketing director for a company?