What are the conventional bases of segmenting the target audience? What relevance do segmentation platforms like Demographic, Geographic, Psychographic and Behavioral $($including VALS & PRIZM models$)$ hold in the wake of increased competition, private label proliferation, rivalry from unorganized sector and e$-$tailing gaining traction?$$II$.$ How do you characterize the nature of competition $($between the companies in an industry and also the intense rivalry from private labels$/$unorganized sector$)$ and the efficacy of segmentation bases?$$III$.$ On what basis do you think the companies$/$in the industries featured in the Exhibit I of the case study across the product$-$price pyramid have segmented their markets, targeted their customers and positioned their products?