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What are the differences between goods and services? Give an example of a service product and explain how each of these four differences applies to
What are the differences between goods and services? Give an example of a service product and explain how each of these four differences applies to that product.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
