1. what are the differences between the AIDA model, the Four A's model, and the Five A's Model?
2. what is the difference between Kotler's Five 5 A's model and a traditional marketing funnel?
3. how you would use the 5 A's model and describe how you would use each stage to market a new product. You get to choose the product.
4. how you would use the AIDA model to market a new product.
5. what is meant by the phrase the Customer Buying Journey?