What are the differences between valuing a public company an valuing a private company. NOTE-There are several correct answers, and you need to "check" all of them that are correct to get full credit. There are three correct ones.

A. A liquidity discount must be applied.

B. There is likely a lesser availability of comparables, and of transactions.

C. There is likely less audited accounting data available.

D. There is likely less of a pool of qualified executives to manage the firm.