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What are the different kinds of sport marketing objectives (Participation, profit, performance, promotion) Under what circumstances would it be advisable to use a qualitative approach
What are the different kinds of sport marketing objectives (Participation, profit, performance, promotion)
Under what circumstances would it be advisable to use a qualitative approach to collecting market research information
Why is price bundling so popular? Why it works for both consumers and sport marketers?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
