Question
What are the disadvantages and advantages of using demographic segmentation? Can demographic segmentation and psychographics be used together to determine target markets? Give a specific
What are the disadvantages and advantages of using demographic segmentation? Can demographic segmentation and psychographics be used together to determine target markets? Give a specific example a product that uses a combination of demographics and psychography at the same time to determine target consumer.
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Step: 1
Answer Demographic segmentation involves dividing the market into groups based on demographic variables such as age gender income education occupation marital status and ethnicity While it offers seve...
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Consumer Behavior
Authors: Leon G. Schiffman, Leslie Lazar Kanuk
10th edition
135053013, 978-0135053010
