What are the Discussion findings and their relation to the theoretical context in Cumberland City Council, Sydney - NSW, Australia, in the suburb of Granville ?

Businesses that were interviewed - Discussion Findings

Boost Juice

• Mango Magic (Boost)
• 4:45 am - 11 am (Morning)
• The type of customers going into the Boost store is multicultural
• Customers come by car as the business is connected to a petrol station
• F2F pay
• The main competitor in the area would be seven eleven across the road, which serves many forms of drinks.
• No issues were raised by the employee
• Busy/moderate
• More food places in the area to draw in new customers would be helpful
• More amenities
• More space would be good as the business feels cramped in a small location
• Totally safe, never felt unsafe while at work or even after hours

IP Visions

• The carpark at the back is enough for the customer base
• ? company
• Good location along a major road which is convenient for their customers to get in and out
• Lots of customers, business is going well
• Online presence through Amazon and Ebay
• Hardware shop, however, have separate cryptocurrency as another form of income
• Safe location, never had an issue in their time at the location
• 2 and a half years in that location, previously operated at a different location
• Owners live in the local area so they know their customers well and feel connected
• Customer base mainly consists of builders, electricians and other tradesmen
• Multicultural customer base, customers come from all over the local area and even from further areas of Sydney

Gotcha

• Diverse set of customers, lot of Asian and middle eastern customers
• Customers mainly come as they are walking by from the train station or coming from Woolworths in the shopping centre
• Menulog and Uber Eats deliveries for all products on menu
• 1 year in operation an they are a franchise
• Not enough parking for the customers in a convenient location, makes it difficult for people stopping by just for them
• Offer more parking and fix traffic issues in surrounding roads
• Facebook and Instagram advertising
• Not very safe at night and even during the daytime hours. Staff feel unsafe walking alone to the car, especially at night.

B Convenience

• Drinks and snack foods
• Walk in customers
• Mostly Indian customers but with a good mix of other cultural backgrounds
• Menulog deliveries of all products sold within the store
• No competition that feels threatening to their business
• Construction site taking away customers, said it would be finished months ago yet is still going and blocking access for customers.
• Would like more access to the business
• Area feels safe

TSG Tobacconist

• Main items sold are snacks and cigarettes
• Asians and Arabs are the main demographics for customers of this business
• Customers are pretty much all just walking past due to bigger stores nearby
• No delivery
• 15 months in operation and is a franchise
• no close competitors in the area, doesn't feel threatened
• Too quiet, not enough customers
• Help fill units nearby, too much space
• Mostly safe. There are occasional shoplifters in the centre that get away

Amart Tyres

• Tyre shop
• All local people, mixed races but a lot of Pakistani people
• Drive in customers
• They service both cars and trucks, which means both direct consumer sales and business-to-business sales
• Competition in the area is pretty big, with many different tyre shops nearby in more convenient locations
• Not enough space to expand due to surrounding businesses and developments
• Too much traffic due to being on busy Parramatta Road makes it difficult for customers to get in and out of the business
• Heavy online presence, advertising on almost all social media platforms
• Area is safe, no issues

St Michael's Pharmacy

• Sell medicine and household products
• Mostly pensioners, and almost all are local customers
• Mixed background of customers currently. Used to be majority Lebanese, but past few years has changed to become highly Nepalese
• New competition opened not far away, much bigger store in the form of chain Chemist Warehouse
• Street has been neglected for a long time, with no support from the council
• More doctors and medical centres in the area to suit the needs of the area, this information has come directly from the customers of this store
• Upgrade the street to be more lively and welcoming. Keep local parking and do not allow current plans to remove parking in favour of a park. Said that if this parking area is removed, almost all customers will disappear as they will not have anywhere to park
• No online presence
• very safe in this area, no issues for them in the many years they have been in operation

Seven Eleven

• Fuel is the main product, but also sell snacks and convenient items when people walk in
• Customers are from all different cultural backgrounds, which match the local demographic. Asian customers are the most common.
• Pretty much all customers come by car when stopping for fuel, with a few walk-in customers looking for snacks or other convenience items.
• Delivers products online through Menulog and Uber Eats
• Would like more food places in the area to draw new customers in
• Another petrol station right next door takes away some customers, they are before them on the street so are the first option most customers see
• Lack of space is a big issue for us and slow traffic makes it hard for people to enter and leave. Often traffic is backed up outside the business

Ampol

• Main product is fuel which brings in other customers to buy their other products such as snacks and convenience items
• Morning to afternoon is the busiest time for them
• Very diverse set of customers, there is a lot of through traffic due to their location on Parramatta Road which brings in people from all over Sydney
• They offer delivery services for their snack and convenience items
• Space is a little cramped but not a big issue for them
• They feel safe due to being on main road with lots of people around, never had any issues to do with safety

References

Cumberland.nsw.gov.au. 2016. New Council Announced | Cumberland City Council. [online] Available at: https://www.cumberland.nsw.gov.auewsew-council-announced

Cumberland City Council Community profile (2022) Home | Cumberland City Council | Community profile. Available at: https://profile.id.com.au/cumberland

Cumberland City Method of travel to work (2016) Method of travel to work | Cumberland City Council | Community profile. Available at: https://profile.id.com.au/cumberland/travel-to-work (Accessed: October 4, 2022).

Fleck, C 'Lazarsfeld, Paul Felix (1901-76)' https://www.researchgate.net/publication/304189020_Lazarsfeld_Paul_Felix_1901-76

Uddin, K. F., Piracha, A., & Phibbs, P. (2021). A tale of two cities: Contemporary urban planning policy and practice in Greater Sydney, NSW, Australia. Cities, 123, 103583.

Other Notes

During conducting interviews with local companies for our client, the Cumberland City Council, we came across many issues. Granville was the location that was suggested to us. The two issues most often mentioned by local companies were the scarcity of available parking spaces and the unattractiveness of the surrounding landscape. It is also important to point out that the location allocated to our organisation was a part of the Parramatta Local Government Area.

The Cumberland City Council is the seat of a society that is active, expanding, and historically and culturally significant. The region is home to a diverse collection of ethnic populations anda range of functional places of business. This advantage is leveraged through the council's efforts to boost community involvement, pride, social cohesion, and relationship quality.

Totake the required measures towards developing a sustainable business climate in Cumberland, it is essential to understand these results and the consequences of those findingsfor the Cumberland City Council. One of the issues brought to light by the study resultswas the shortage of parking, which prevents many consumers from accessing local companies dependably or efficiently.

We have an excellentnotion of the amount of vehicle travel used since 59.2% of the citizens of Cumberland City Council use a private automobile to work as of the year 2016, which provides us with a good concept of the amount of car travel that is utilised. Another significant finding from the research is that the unwelcoming and car-centric streets on which businesses are located discourage customers and pedestrians from window shopping andinteracting with new businesses.

This is a significant issue because it drives away potential customers. In certain areas, there has been an uptick in the volume of business activity and the number of consumers coming to those areas after pedestrian access has been enhanced. Keeping money in a region requires keeping that region's community intact tokeep the money flowing.

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