What are the Ethical Issues and Best Practices in Marketing Analytics?

Using two or more of the resources below and outside sources as well as any relevant professional/personal experience, please report (1) which sources you drew from using APA referencing integration and (2) offer two "new-to-you" insights or perspectives gained from your reading/listening/watching and, (3) two new questions raised related to the topic at hand - What are the ethical issues and best approaches to managing data and engaging in marketing analytics?

Note: Think about how you frame ethics in marketing analytics and build a philosophy around your point of view. Is it about developing a philosophy of what to do, set of policies regarding what not to do, both, or something else?

Source Recommendations:

https://online.hbs.edu/blog/post/data-ethics

https://link.springer.com/article/10.1057/s41270-021-00119-6

https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/tech-forward/ethical-data-usage-in-an-era-of-digital-technology-and-regulation

https://www.youtube.com/watch?v=JIo-V0beaBw

https://www.analyticsinsight.net/ethical-principles-for-using-data/#:~:text=Now%2C%20huge%20data%20analytics%20boosts,wrong%20and%20what%20is%20right

https://www.youtube.com/watch?v=8JLzs_xVKxY