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What are the factors that go into calculating an ad's Quality Score? ad relevance, ad description, number of backlinks expected CTR , ad relevance, landing

What are the factors that go into calculating an ad's Quality Score?
ad relevance, ad description, number of backlinks
expected CTR, ad relevance, landing page experience
landing page experierence, URL, Google map link
number of backlinks, expected CTR, shopping campaign
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